FOR IMMEDIATE RELEASE
Wednesday, October 28
Contact: Logan Smith
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202-709-8825
Bend the Arc’s new ad featuring Holocaust survivor: “This is the most important moment of my life”
92-year-old survivor of Auschwitz reflects on the current political climate and her hopes of bringing the country together
WASHINGTON – Bend the Arc: Jewish Action released a powerful new ad on Wednesday featuring a 92-year-old Holocaust survivor, part of a six-figure digital ad campaign targeting Jewish swing voters in key states across the country.
“A Holocaust Survivor’s Message for 2020” features Eva, who was sent to Auschwitz at age 14, reflecting on the current political climate and her hopes that we can overcome the division and fear being spread by Trump and his enablers by supporting Joe Biden for president.
[Click here to watch the ad on YouTube]
“This moment is the most important moment of my life,” Eva says in the ad. “The current political climate is really difficult to bear, because it reminds me of what happened to us. This election makes me feel hopeful that we’re going to overcome this. When I voted, I have hope that we are going to bring this country together. I voted for Biden.”
“We believe this election will in large part determine the soul of our nation,” said Eva’s daughters, Robin and Pam. “We grew up knowing that everything we hold near and dear can be lost in a moment, and that our human rights can be stripped by a corrupt government. Our mother taught us that each person has a voice that must be counted, and we each have a responsibility to use our voice in accordance with our own beliefs.”
The ad is part of Bend the Arc: Jewish Action’s national “We Rise As One” campaign, which is inspiring and motivating Jewish voters to take their place in the great Jewish tradition of rising up and pursuing justice for all. Each ad is targeted on digital platforms to the same Jewish swing voters which are being contacted by Bend the Arc’s “Vote Out Fear” program, which has so far made over 1.6 million voter contact attempts in states including Florida, Georgia, Minnesota, Colorado, Pennsylvania, Ohio, Michigan, and Arizona.
“Across the country, Jewish voters are strengthening our commitment to rise up alongside our partners and fight for a country where we are all truly safe and free,” said Stosh Cotler, CEO of Bend the Arc: Jewish Action. “American Jewish voters overwhelmingly reject Trump and see the Republican Party as a primary source of white nationalism and antisemitism that puts us and our neighbors in danger — and we will hold them accountable at the ballot box.” .
Other ads released by Bend the Arc in recent days include “Tradition,” a powerful video which redefines the choice in front of voters in the context of Jewish Americans’ long history of activism, an ad targeting Florida Rep. Matt Gaetz for bringing a Holocaust denier to the State of the Union, and an ad targeting Minnesota Rep. Jim Hagedorn’s history of using racist and antisemitic rhetoric to divide Minnesota voters.
Bend the Arc: Jewish Action is uniting a movement of tens of thousands of progressive Jews across the country who are fighting for justice and equality for all. We are the only national Jewish organization focused exclusively on social change in the United States.
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