Our strategy

Our strategy

After the 2016 election, we understood our moral mandate to mount a visionary opposition. We redesigned our strategy to: fight the immoral Trump and Republican agenda, win progressive victories at the city and state level, and win national power in 2018 and 2020. All in order to deliver on our vision of a country that is inclusive, equitable, and supportive of the dignity of every person across race, class, gender and faith.

The Trump administration and their allies in Congress are fanning bigotry and hatred. Their disregard for democracy, religious freedom, and human rights present an existential threat to our vision, and to the founding promise of this country.

As Jews, our history and moral tradition call us to be bold and courageous in this moment. As our CEO Stosh Cotler has said, “We don’t get to choose the historical moment we live in, but we do get to choose how we respond.”

Our strategy is designed to connect hundreds of thousands of American Jews with other allies and each other, to grow a powerful grassroots movement, and to activate our community's power to:

  • Fight the extremist, authoritarian agenda of President Trump and the Republican party. In deep partnership with frontline, impacted communities, we seek to obstruct, delay, and prevent destructive and hateful policies while discrediting their false and dystopian vision of America.
  • Win progressive policies at the state and local level that make concrete improvements in the quality of life for everyday people, elevate our vision, and reject the destructive national Trump agenda.
  • Win real power in the elections of 2018 and 2020 to deliver on our vision.

To accomplish this strategy and respond to this political moment, we have launched the Moral Minyan Project, an unprecedented expansion of our grassroots network, driven by volunteers like you. Local volunteer-led groups like these are happening all over the country, and we need everyone’s help to win.

Join us by finding a Bend the Arc group near you, organizing one in your community, taking action, or making a donation to fund this new, unprecedented surge in our work.